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Setting New Standards

You bring the story & strategy. We scale the resources & reach. Together, we move culture.

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PROCESS

We are selective by design so that we can be more powerful in effect.

We want every campaign on WHEN Justice to have the greatest chance of making real impact. That’s why we review applications carefully and select only those that are mission-aligned, evidence-based, and meet our funding criteria.

Funding Criteria

Campaigns fund the legal and regulatory work needed to hold bad actors accountable when existing systems fall short.

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Support can come at various critical stages of an accountability effort, including:

  • Investigations & Evidence Building
  • Case Development & Early Filings
  • Litigation & Administrative Proceedings
  • Motions, Hearings & Discovery
  • Public Engagement & Regulatory Outreach
  • Rulemaking Engagement
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FEATURES

We are a nontraditional nonprofit — using entrepreneurial thinking, collaboration, and technology to boldly redefine justice.

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Platform & Dashboard

We bring together high-impact campaigns with shared goals. Campaign organizers have access to an early dashboard to monitor activity and performance, with more supporter-facing tools launching as the campaign ecosystem grows.
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Matching Program

This opportunity is currently supported through our Founder’s Pledge, with eligible donations matched until the combined total reaches $2M. A recurring matching program is planned as the initiative scales.
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Media & Marketing

We collaborate with campaign organizers to craft a marketing & content strategy tailored to each campaign’s goals, timelines, and audiences. With media that cuts through the noise, we overcome inertia and mobilize support.

FEES

Campaign Fee Breakdown

We apply minimal charges to provide maximum backing for every campaign.

Platform Fee

WHEN charges a 10% platform fee on each donation. This helps cover essential costs such as media creation, marketing, and platform maintenance — providing the infrastructure needed to launch, manage, and grow campaigns effectively.

Processing Fee

All donations are processed securely through Stripe, which charges a small transaction fee for credit card payments. At checkout, donors have the option to cover this surcharge, so that more of their intended gift goes directly to supporting campaigns.

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Big shifts
start with
bold steps

FAQS

We welcome applications from companies, organizations and coalitions advancing accountability on behalf of environmental and human health. If you are a professional individual working to achieve the same goals, please contact us to discuss.

Our team reviews applications using clear funding criteria: mission alignment, strength of evidence, strategic opportunity, and potential to shift systems or norms. We prioritize campaigns that are timely, scalable, and likely to produce tangible results.